Offering practical, proven ideas and techniques that are applicable in today’s rapidly changing media environment, Public Information Officer serves as a reference guide for Public Information Officers.  The material in this book covers the development and implementation of effective media relations and positive community strategies, the roles and responsibilities of a PIO and the legal aspects of the job. Being the only member to twice receive the prestigious “Best News Source†award from the Syracuse Press club, the author brings more than a decade of experience in the field of public information to present a logical and comprehensive book. Â