Public Opinion: Measuring the American Mind

Public Opinion: Measuring the American Mind
- Used Book in Good Condition
The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history of polling, the use of polling in America today, and to explain the methods used for survey research. In addition, Bardes & Oldendick engage students by providing in-depth coverage of public opinion on issuesâ€”social welfare, gun control, death penalty, abortion, gay rights, civil rights, and foreign policyâ€”over time and with an analysis of group differences for each subject. This lively, engaging text combines a comprehensive grounding in the nuts and bolts of the field with up-to-date, real-world examples.
Country USA
Brand Rowman & Littlefield Publishers
Manufacturer Rowman & Littlefield Publishers
Binding Paperback
ReleaseDate 2012-03-29
UnitCount 1
EANs 9781442215023

Country	USA
Brand	Rowman & Littlefield Publishers
Manufacturer	Rowman & Littlefield Publishers
Binding	Paperback
ReleaseDate	2012-03-29
UnitCount	1
EANs	9781442215023

You might also like...