Public Relations: A Values-Driven Approach

NOTE: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

 

For courses in Introduction to Public Relations

 

An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies

 

Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice.