Public Relations Case Studies from Around the World

Public Relations Case Studies from Around the World

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice â€“ from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. As edited by a public relations educator recognized as Educator of the Year and two former chairs of the Global Alliance for Public Relations and Communication Management, these chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. They include Â«best practicesÂ» of multinational corporations, non-governmental organizations and governmental agencies in Poland, Iran, South Africa, Japan, New Zealand, Costa Rica, Malaysia, the United Arab Emirates, Slovenia, and Finland. Written by established scholars and professionals who had access to some of the worldâ€™s most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.
Country USA
Brand imusti
Manufacturer Peter Lang Inc., International Academic Publishers
Binding Paperback
UnitCount 1
EANs 9781433123467
ReleaseDate 0000-00-00

Country	USA
Brand	imusti
Manufacturer	Peter Lang Inc., International Academic Publishers
Binding	Paperback
UnitCount	1
EANs	9781433123467
ReleaseDate	0000-00-00

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