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Public Relations For Dummies

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Public Relations For Dummies

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
Country USA
Brand For Dummies
Manufacturer For Dummies
Binding Paperback
ItemPartNumber 9780471772729
ReleaseDate 2006-05-30
UnitCount 1
EANs 9780471772729

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Country	USA
Brand	For Dummies
Manufacturer	For Dummies
Binding	Paperback
ItemPartNumber	9780471772729
ReleaseDate	2006-05-30
UnitCount	1
EANs	9780471772729