☰

Business & Money

Biography & History

Company Profiles

Purple Cow, New Edition: Transform Your Business by Being Remarkable

R 1,661

or 4 x payments of R415.25 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Please be aware orders placed now will not arrive in time for Christmas, please check delivery times.

Purple Cow, New Edition: Transform Your Business by Being Remarkable

The cult classic that revolutionized marketing by teaching businesses that youâ‚¬re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Country USA
Brand Portfolio
Manufacturer Portfolio
Binding Hardcover
ItemPartNumber 3615997
Color Purple
ReleaseDate 2009-11-12
UnitCount 1
Format Illustrated
EANs 8601410256753

You might also like...

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Tribes: We Need You to Lead Us

Tribes: We Need You to Lead Us

Permission Marketing: Turning Strangers into Friends and Friends into Customers

Permission Marketing: Turning Strangers into Friends and Friends into Customers

Leaving Microsoft to Change the World: An Entrepreneur’s Odyssey to Educate the World’s Children

Leaving Microsoft to Change the World: An Entrepreneur’s Odyssey to Educate the World’s Children

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Free Prize Inside: How to Make a Purple Cow

Free Prize Inside: How to Make a Purple Cow

Linchpin: Are You Indispensable?

Linchpin: Are You Indispensable?

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Poke the Box: When Was the Last Time You Did Something for the First Time?

Poke the Box: When Was the Last Time You Did Something for the First Time?