Purple Shampoo Blonde Hair Toner - Sulfate Free Shampoo for Color Treated Hair plus Blonde Shampoo for Brassiness and Yellow Tones - Hair Toner for Bleached Hair Made with Cleansing Natural Oils

What does our purple shampoo do? It's simple color theory! In fact, you probably learned about it in art class at school. Brassy hair is warm toned or even yellow, and in order to neutralize a warm tone, you must add a cool tone - in this case, purple. Purple shampoo deposits a small amount of cool-toned dye to ensure your blonde, gray, or silver hair looks vibrant and just the shade you've been looking for!

Our purple shampoo has a gentle formula that's suitable for all hair types and textures. It is free of sulfates, parabens, and silicones, so it is safe for curls, waves, and sensitive scalp. Our purple shampoo is also of course cruelty-free. We enriched our toning shampoo with jojoba oil and botanical keratin, which add moisture and strength while helping your hair look and feel its best. So, be a blonde bombshell instead of a brassy babe with our nourishing sulfate free Purple Shampoo.