Qualitative Market Research

Qualitative Market Research
- Used Book in Good Condition
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in `practice' such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research
Country USA
Brand Sage Publications
Manufacturer SAGE Publications, Inc
Binding Paperback
ItemPartNumber 9780761969457
ReleaseDate 2001-09-28
UnitCount 1
EANs 9780761969457

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