Redken Blonde Idol Shampoo will gently cleanse your hair whilst infusing it with lightweight moisture and adding a reflective shine to keep your blonde tresses looking vibrant. Boasting a pH balanced and sulfate-free formula it features Redken's Kera-Bright System to leave your hair looking bright and feeling soft. - L.M. Directions for Use: Apply to wet hair and massage into a lather Rinse thoroughly Follow with conditioner