Please be aware orders placed now may not arrive in time for Christmas, please check delivery times.
Readings in Account Planning, Part 2: Ideas
A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilleman, and many more.