Real Influence: Persuade Without Pushing and Gain Without

Real Influence: Persuade Without Pushing and Gain Without Giving In

People wonâ€™t put up with being â€œsoldâ€ anymore. If they sense they are being pushed, their guard goes upâ€”and even if they do comply, lingering resentment undermines the relationship...maybe forever.

Yet, most books on influence still portray it as something you â€œdo toâ€ someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleagueâ€™s or clientâ€™s resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just wonâ€™t work in our sophisticated, post-selling world.

In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influenceâ€”the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to:

â€¢ Examine your priorities
â€¢ Learn about the key players and what they need
â€¢ Earn their attention and motivate them to hear more
â€¢ Add value with your questions and actions

Complete with examples of the steps in action and insights from real-world â€œpower influencers,â€ this one-of-a-kind guide shows that being straight with everyone means winning for all.
Country USA
Manufacturer AMACOM
Binding Kindle Edition
ReleaseDate 2023-08-22
Format Kindle eBook

Country	USA
Manufacturer	AMACOM
Binding	Kindle Edition
ReleaseDate	2023-08-22
Format	Kindle eBook

Real Influence: Persuade Without Pushing and Gain Without Giving In

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