Renegade Lawyer Marketing: How Today's Solo and Small-Firm

Renegade Lawyer Marketing: How Today's Solo and Small-Firm Lawyers Survive and Thrive in a World of Marketing Vultures, 800-Pound Gorillas, and LegalZoom

America's solo and small firm attorneys are under siege. In every town there is at least one 800 pound gorilla that can massively outspend them, and there are marketing vultures galore just waiting to sell them the next purple pill to solve their marketing woes. If that isn't enough, venture capitalists are pouring hundreds of millions of dollars into companies like LegalZoom, NextGenJustice, and Legal Docs by Me to compete with these small law firms.

Because good marketing education for lawyers is hard to come by (and frowned upon by many in the profession), solo and small firm lawyers often find themselves crushed by the uncertainty of not knowing where the next client will come from, and the disappointment on the home front that comes from inconsistent cash flow.

Even in this climate there are solo and small firms around the country thriving with renegade marketing that doesn't break the bank. This book reveals the secrets that these firms are using to get noticed in a very crowded market and to establish themselves as wise man or woman at the top of the mountain to a very skeptical public. These lawyers are using advertising that restores pride and dignity to the profession.

The paperback version of this book comes with a free marketing interview with the author on CD. Both the paperback and electronic version have information as to where the information on the CD can be downloaded.
Country USA
Manufacturer Word Association Publishers
Binding Kindle Edition
ReleaseDate 2015-08-27
Format Kindle eBook

Country	USA
Manufacturer	Word Association Publishers
Binding	Kindle Edition
ReleaseDate	2015-08-27
Format	Kindle eBook

Renegade Lawyer Marketing: How Today's Solo and Small-Firm Lawyers Survive and Thrive in a World of Marketing Vultures, 800-Pound Gorillas, and LegalZoom

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