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Management & Leadership

Research Methods in Business Studies: A Practical Guide

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Research Methods in Business Studies: A Practical Guide

This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.

Country	USA
Binding	Textbook Binding
EAN	9780130157102
Edition	1
Format	International Edition
ISBN	0130157104
Label	Prentice Hall
Manufacturer	Prentice Hall
NumberOfItems	1
NumberOfPages	176
PublicationDate	1995-02-01
Publisher	Prentice Hall
Studio	Prentice Hall
ReleaseDate	0000-00-00

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