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Retailing in Emerging Markets

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Retailing in Emerging Markets

Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment. Instructors, contact your Sales Representative for access to Instructor's Materials.

Country	USA
Author	Jaya Halepete Iyer
Binding	Paperback
EAN	9781609011284
Edition	1
ISBN	1609011287
IsEligibleForTradeIn	1
Label	Fairchild Books
Manufacturer	Fairchild Books
NumberOfItems	1
NumberOfPages	352
PublicationDate	2011-06-23
Publisher	Fairchild Books
ReleaseDate	2011-06-23
Studio	Fairchild Books

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