Retro Ride: Advertising Art of the American Automobile

Retro Ride: Advertising Art of the American Automobile
- Used Book in Good Condition
A century ago the motorcar was a cantankerous, frail device that was difficult for all but a few visionaries to perceive as practical. By 1920, that picture had changed dramatically, and the automobile was well on its way to becoming the dominant transportation device in this country. However, the evolution of practical automobiles is only part of the story. In order to take advantage of mass production there had to be mass markets, and that meant advertising. RETRO RIDE traces the evolution of the automobile and the simultaneous marketing messages that helped it flower across five decadesâ€”the Roaring Twenties through the Go-Go Sixties. Beautifully illustrated with original advertisements, Retro Ride celebrates not only the beauty and diversity of the American automobile but also the heyday of American print advertising. Itâ€™s a ride well worth the taking.
Country USA
Brand Brand: Collectors Press
Manufacturer Collectors Pr
Binding Hardcover
ItemPartNumber 0041794
EANs 9781888054620
ReleaseDate 0000-00-00

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