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Words, Language & Grammar

Rhetoric: The Art of Persuasion (Wooden Books)

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Rhetoric: The Art of Persuasion (Wooden Books)

When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.
Country USA
Brand Bloomsbury USA
Manufacturer Bloomsbury USA
Binding Hardcover
ItemPartNumber 9781632864437
ReleaseDate 2016-02-23
UnitCount 1
EANs 9781632864437

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