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Rise Above the Noise: How to Stand Out at the Marketing Interview

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Rise Above the Noise: How to Stand Out at the Marketing Interview
In Rise Above the Noise, the author gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:
- Answers to marketing interview questions
- Frameworks on how to tackle marketing case questions
- Biggest mistakes marketing candidates make at the interview
- Understand what interviewers are looking for, why theyâ€™re looking for it, and how to deliver it
Questions and answers covered in the book include:
- What promotional strategies would you use for a Honey Nut Cheerios campaign?
- Develop a social good campaign for Teavana.
- Should Hidden Valley increase the price of its ranch dressing?
- Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
- Tell me about a terrible product that's marketed well.
- And more...

Country	USA
Author	Lewis Lin
Binding	Kindle Edition
Edition	1
Format	Kindle eBook
IsAdultProduct
Label	Impact Interview
Manufacturer	Impact Interview
NumberOfPages	259
PublicationDate	2014-03-16
Publisher	Impact Interview
ReleaseDate	2014-03-16
Studio	Impact Interview

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