Shampoo created for curls. Ocean Silk Technology and wheat protein nourish the curl cuticle to build strength and shine. Massage gently into wet hair. Rinse thoroughly. Follow with SACHAJUAN Curl Conditioner. SACHAJUAN is driven by the beauty of simplicity. Our approach to hair care is simple: cleanse, condition, and add treatments if needed, to build a uniform foundation for styling. Our goal is to make hair look, feel and move like hair, but better. By strengthening and protecting hair’s natural characteristics, we can improve it – making it easier to care for and control. Inspired by this, we designed our Ocean Silk Technology to help create the desired result for every client. It's a process we've worked with and mastered as professionals, and through the development of each product. We want to give people that feeling of having simply beautiful hair.