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Scientific Advertising

R 742

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Scientific Advertising

This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.
Country USA
Brand Audible
Manufacturer Tribd Audiobooks
Binding Audible Audiobook
Format Unabridged
ReleaseDate 0000-00-00

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