Scriptural Foundations for Marketing

Scriptural Foundations for Marketing

Marketing--seeking to meet the needs of others--is an honorable endeavor for a committed Christian. In fostering mutually beneficial exchange relationships with customers, a Christian marketer should be transparent in both motives and methods, making decisions with concern for the welfare of the firm, its stakeholders, and society. Doing so requires a thorough grounding in God's Word as well as an understanding of modern tools and theory. Marketing can contribute to an organization and society when God's Word guides the practice.
Country USA
Brand Andrews University Press
Manufacturer Andrews University Press
Binding Paperback
EANs 9781883925802
ReleaseDate 0000-00-00

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