Selfridge: The Life and Times of Harry Gordon Selfridge

Selfridge: The Life and Times of Harry Gordon Selfridge

Just for a moment try to put every shopping trip youâ€™ve ever made out of your head. Imagine a different world. Imagine that all the goods for sale are locked away in cabinets and to handle them, or even to examine them closely, you need to ask a shop assistant to open it up for you. Imagine that within seconds of entering a store a floorwalker approaches you and asks if youâ€™re planning to buy something â€“ then, when you say â€œIâ€™m just looking,â€ rudely tells you to leave. Imagine any attempt to return faulty or unsuitable goods being met with ridicule, obstruction or a flat refusal to help you.

Until the late 19th century people didnâ€™t have to imagine that; it was reality. For anyone alive today a visit to the average store back then would convince you that they didnâ€™t really want to sell you anything. The idea of customer service was an alien one. Stores sold things. If you wanted to buy them, fine. If you didnâ€™t they werenâ€™t really interested. Browsing was strongly discouraged and impulse buys were almost unheard of. Shopping was something you did when you had to. It certainly wasnâ€™t something anyone enjoyed.

Then, in the late 1880s, one man came along and changed all that. His name was Harry Gordon Selfridge and this is the story of his life.
Country USA
Manufacturer BookCaps Study Guides
Binding Kindle Edition
ReleaseDate 2014-06-05
Format Kindle eBook

Country	USA
Manufacturer	BookCaps Study Guides
Binding	Kindle Edition
ReleaseDate	2014-06-05
Format	Kindle eBook

Selfridge: The Life and Times of Harry Gordon Selfridge

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