The Mind and Heart of the Negotiator (6th Edition)
Extensive, real-world applications, carefully integrated with current personal selling concepts.
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Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of €œlearn by doing€ materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
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MyMarketingLab for Selling Today is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams€"resulting in better performance in the course€"and provides educators a dynamic set of tools for gauging individual and class progress.
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This program will provide a better teaching and learning experience€"for you and your students. Here€s how:
Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763501/ISBN-13: 9780133763508. That package includes ISBN-10: 0133543382/ISBN-13: 9780133543384 and ISBN-10: 0133766608/ISBN-13: 9780133766608.
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MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Country | USA |
Brand | Pearson |
Manufacturer | Pearson |
Binding | Hardcover |
ItemPartNumber | illustrations |
UnitCount | 1 |
EANs | 9780133543384 |
ReleaseDate | 0000-00-00 |