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Selling the Invisible: A Field Guide to Modern Marketing

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Selling the Invisible: A Field Guide to Modern Marketing
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
Country USA
Brand Grand Central Publishing
Manufacturer Grand Central Publishing
Binding Paperback
ItemPartNumber 12630994
ReleaseDate 2012-03-20
UnitCount 1
EANs 9780446672313

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