Selling to the C-Suite: What Every Executive Wants You to Know

Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top
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Itâ€™s the goal of every salesperson: getting access to senior client executivesâ€•the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves!

With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz , Ed.D., conducted in-depth interviews with executive- level decision makers of more than 500 organizations. One thing they learned might surprise you: leaders at the highest corporate levels donâ€™t avoid sales pitches; in fact, they welcome themâ€•provided the salesperson approaches them the right way. Inside this invaluable book, CEOs reveal exactly which sales techniques they find most effective, as well as those you should avoid.

Selling to the C-Suite provides all the insight you need to:
- Gain access to executives
- Establish trust and credibility
- Leverage relationships
- Create value at the executive level
It also reveals when executives personally enter the buying process and sheds light on what role they play.

Selling to the C-Suite provides field-tested techniques to put you well ahead of thecompetition when it comes to making those multimillion-dollar sales you never thought possible.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Hardcover
ItemPartNumber 9780071628914
UnitCount 1
UPCs 884473351667
EANs 8601406411074
ReleaseDate 0000-00-00

Country	USA
Brand	McGraw-Hill Education
Manufacturer	McGraw-Hill Education
Binding	Hardcover
ItemPartNumber	9780071628914
UnitCount	1
UPCs	884473351667
EANs	8601406411074
ReleaseDate	0000-00-00

Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top

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