Sensory Evaluation Practices (Food Science and Technology)

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.

• Emphasizes the importance of a

• Country	USA
  Binding	Kindle Edition
  Edition	4
  EISBN	9780123820877
  Format	Kindle eBook
  Label	Academic Press
  Manufacturer	Academic Press
  NumberOfPages	446
  PublicationDate	2012-09-01
  Publisher	Academic Press
  ReleaseDate	2012-09-01
  Studio	Academic Press