Setting the Standard: Alex Toth

Setting the Standard: Alex Toth

A massive anthology collecting one of the mediumâ€™s indispensable masters: Alex Toth.
Tothâ€™s influence on the art of comic books is incalculable. As his generation was the first to grow up with the new 10-cent full-color pamphlets, he came to the medium with a fresh eye, and enough talent and discipline to graphically strip it down its to its bare essentials. His efforts reached fruition at Standard Comics, creating an entire school of imitators and establishing Toth as the â€œcomic book artistâ€™s artist.â€ Setting the Standard collects this highly influential body of work in one substantial volume.

Toth began his professional career at fifteen in 1945 for Heroic Comics, but quickly advanced to superhero work for DC. Responding to the endless criticism of editor Sheldon Mayer and production chief Sol Harrison, the young artist strove toward a technique free of â€œshowoff surface tricks, clutter, and distracting picture elements.â€ Simply put, he learned â€œhow to tell a story, to the exclusion of all else.â€

After falling out with DC in 1952, Toth moved west. He freelanced almost exclusively for Standard over the next two years, contributing classic work for its crime, horror, science fiction, and war titles. But perhaps most revelatory to the reader will be the romance collaborations with writer Kim Ammodt, Tothâ€™s personal favorites. â€œI came to prefer them for the quieter, more credible, natural human equations they dealt with â€• emotions, subtleties of gesture, expression, attitude.â€

To explain his take on comics, Toth would quote such proverbs as â€œTo add to truth distracts from it,â€ or â€œThe beauty of the simple thing.â€ He employed these axioms â€œto make clear how universal this pursuit of truth, clarity, simplicity, economy, in all the arts and many other disciplines really is â€• and has been for 6,000 years.â€ These and other observations regarding the comic book form will be collected in an essay based on Tothâ€™s published and unpublished letters and interviews. Every page of Setting the Standard is restored to bring Tothâ€™s unsurpassed graphics and page designs into full clarity, making this an essential edition for anyone with an appreciation of the art of graphic storytelling. 304 pages of full-color comics
Country USA
Brand Fantagraphics Books
Manufacturer Fantagraphics Books
Binding Paperback
ReleaseDate 2011-08-17
UnitCount 1
EANs 9781606994085

Country	USA
Brand	Fantagraphics Books
Manufacturer	Fantagraphics Books
Binding	Paperback
ReleaseDate	2011-08-17
UnitCount	1
EANs	9781606994085

Setting the Standard: Alex Toth

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