WHAT IT ISShape matters! A set of universally awesome neutrals, including how-to's for 6 eye shapes. It's essential, effortless and enhanced for your shape!· Essential: 14 must-have neutral shades-from nudes to blacks, long-wearing shimmers to velvety-smooth mattes.· Effortless: With shimmers in the top row and mattes along the bottom, it's easy to turn up or tone down the luster. Remember, when using the shimmer shades, be sure to apply by pressing down, rather than sweeping across lids.· Enhanced for your eye shape: Breakthrough eye shape chart to get your most gorgeous look.