Snapchat: What’s Your Story? How to Connect with Generation Z Using Social Media Marketing
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Snapchat: What’s Your Story? How to Connect with Generation Z Using Social Media Marketing
Learn Everything You Need to Know About Snapchat in This Book!
Are you considering using Snapchat as one of your marketing tools, perhaps in addition to other social media platforms your enterprise or organization already utilizes?Are you finding it confusing to use Snapchat, or you are not really convinced that it is a social networking app that your enterprise actually needs in order to entice your target audience? “Snapchat: What’s Your Story? How to Connect with Generation Z Using Social Media Marketing†by Joshua Numan is THE Snapchat guide you need to start reading right now! It gives you an idea where Snapchat started and why it exploded in popularity, and how marketers and businesses today are using Snapchat to connect with their public. Snapchat has become a formidable force in today’s social media landscape. From its humble beginnings as an imaging and messaging application on iOS, it is now downloaded on millions of smartphones and tablets, both iOS and Android, and is the fastest-growing social media app at the moment, eclipsing the subscriber growth of rivals Facebook, Instagram and Twitter. As I wrote in this book, it has been estimated that in the United States alone, 40% of social media users have a Snapchat account. This is a staggering number in itself, and an audience that has gravitated to the app because of its more intimate and conversational tone.
What Separates This Snapchat Book from the Rest?
While this book does give you some pointers on how to navigate the app, what the different terms mean, and examples of marketing techniques that have already been utilized by others using Snapchat as their medium, this book veers away from very technical discussions and does not encourage that you copy all other successful marketing campaigns exactly. Instead, this book recognizes the fact that while you can learn much from the successes of other marketers or entrepreneurs, the best way for you to find success with Snapchat is to figure out the formula that works best for your enterprise or company. To help you achieve this, this book goes through the terms and features of Snapchat step-by-step without rushing you into long-drawn discussions full of jargon or nerd-speak. You will also be presented with plenty of examples from which to draw lessons from, and real-life situations wherein Snapchat was used for maximum results.
You Will Learn the Following:
A brief history of Snapchat, how it started, and what it has accomplished so far
The basics of the Snapchat app and how to use the features
How to add Snapchat followers
How to connect with your Snapchat followers
What the Snapchat terms mean
How to monetize Snapchat
Building your brand using Snapchat 101
Metrics to monitor when using Snapchat Marketing
And much more!
Whether you’ve already started using Snapchat for your marketing efforts or you’re just thinking about it, this book can help you with your planning and coming up with a strategy using the app. Snapchat is really easy to understand, so this is your opportunity.