Social Marketing for Public Health: Global Trends and Success

Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories
- Used Book in Good Condition
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.
Country USA
Brand Jones & Bartlett Learning
Manufacturer Jones & Bartlett Learning
Binding Paperback
ReleaseDate 2009-12-08
UnitCount 1
Format Illustrated
EANs 9780763757977

Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories