Special Events: Creating and Sustaining a New World for

Special Events: Creating and Sustaining a New World for Celebration, 7th Edition

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.
Country USA
Binding Kindle Edition
Edition 7
EISBN 9781118805985
Format Kindle eBook
Label Wiley
Manufacturer Wiley
NumberOfPages 432
PublicationDate 2013-11-14
Publisher Wiley
ReleaseDate 2014-02-04
Studio Wiley

Special Events: Creating and Sustaining a New World for Celebration, 7th Edition