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Business & Money

Hospitality, Travel & Tourism

Sport Marketing

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Sport Marketing

Sport Marketing, Third Edition, has been thoroughly updated with a comprehensive ancillary package, new examples from the field, and the latest information about marketing in the burgeoning sport industry.

Significant updates to the new edition include a new chapter on branding, an expanded chapter on research in sport marketing, and an updated final chapter on the future of sport marketing. The distinguished authorsâ€™ use of real-world examples and engaging writing style will help students and practitioners understand the foundations of sport marketing and how to effectively use those foundations in real-world settings.

Important Notice: The digital edition of this book is missing some of the images found in the physical edition.
Country USA
Binding Kindle Edition
Edition 3
Format Kindle eBook
NumberOfPages 552
PublicationDate 2007-03-30
ReleaseDate 2007-03-30

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