Western culture has been fascinated by athletes since at least as early as the ancient Greek and Roman times. Indeed, athletes were thought to encompass many ideals of the human form, and the ancient Olympics were an important moment for celebrating athletes bodies and their spectacular feats. Sports dictate cultural norms, policy, reform, and research from advocating expensive research in biotechnologies, performance enhancement, and nutrition and exercise genetics to influencing the direction of public funds to revitalize urban areas through arena construction. Sport addresses these topics and more as students are encouraged to think hard about the controversial terrain of sport and the changing way we understand our relationship to sport as athlete, fan, and consumer.