Sports Sponsorship: Principles and Practices

Sports Sponsorship: Principles and Practices
- Used Book in Good Condition
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy.
Country USA
Brand McFarland & Company
Manufacturer McFarland & Company
Binding Paperback
ItemPartNumber illustrations (black and white)
UnitCount 1
EANs 9780786474318
ReleaseDate 0000-00-00

Country	USA
Brand	McFarland & Company
Manufacturer	McFarland & Company
Binding	Paperback
ItemPartNumber	illustrations (black and white)
UnitCount	1
EANs	9780786474318
ReleaseDate	0000-00-00

You might also like...