Start and Run Your Own Record Label, Third Edition: Winning

Start and Run Your Own Record Label, Third Edition: Winning Marketing Strategies for Today's Music Industry

For everyone interested in starting a record labelâ€“to market new talent or to release and promote their own musicâ€“there has never been a better time to do it!

Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in todayâ€™s climate.

Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:

â€¢Balancing on and offline promotion and marketing
â€¢Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
â€¢Using digital distribution profitably
â€¢Licensing your recordings for use in the media
â€¢Marketing music overseas

Ms. Schwartz has compiled new interviews with top industry professionals and independent labelsâ€“including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and othersâ€“for the most up-to-date, authoritative, and practical compendium available.
Country USA
Brand CROWN
Manufacturer Clarkson Potter/Ten Speed
Binding Paperback
ItemPartNumber 9780823084630
Color Brown
ReleaseDate 2009-02-03
UnitCount 1
EANs 9780823084630

Country	USA
Brand	CROWN
Manufacturer	Clarkson Potter/Ten Speed
Binding	Paperback
ItemPartNumber	9780823084630
Color	Brown
ReleaseDate	2009-02-03
UnitCount	1
EANs	9780823084630

Start and Run Your Own Record Label, Third Edition: Winning Marketing Strategies for Today's Music Industry

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