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Computers & Technology

Internet & Social Media

Status Update: Celebrity, Publicity, and Branding in the Social Media Age

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Status Update: Celebrity, Publicity, and Branding in the Social Media Age

Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet,Â technology insider Alice Marwick contends in this insightfulÂ book, â€œWeb 2.0â€ only encouraged a preoccupation with status and attention. Her original researchâ€”which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalistsâ€”explores the culture and ideology of San Franciscoâ€™s tech community in the period between the dot com boom and the App store, when the city was the worldâ€™s center of social media development.

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Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniquesâ€”such as self-branding, micro-celebrity, and life-streamingâ€”to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.
Country USA
Manufacturer Yale University Press
Binding Kindle Edition
ReleaseDate 2013-11-01
Format Kindle eBook
EANs 9780300199154

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