Storytelling on Steroids: 10 stories that hijacked the

Storytelling on Steroids: 10 stories that hijacked the cultural conversation

Storytelling is pop cultureâ€™s â€˜weaponâ€™ of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious piece of content? Every infographic a work of art? Yes, please. Tell me where to sign up! Right now, this very minute, a junior copywriter is adding â€œstorytellerâ€ to his Facebook profile. There is a gaming developer doing the same on LinkedIn. A PR agent is casually including â€œteller of storiesâ€ in his Twitter bio. Graphic designers, journalists, editors, broadcasters, coders, model makers, set designers, ginormous brands, ocean explorers, astronauts, schoolteachers, CEOs, marketing directors, creative consultants and trend watchers are peppering their websites, blogs and email signatures with the word â€œstorytelling.â€ In Storytelling on Steroids, editor and adman John Weich finds out why. Where did all this storytelling come from? Why are so many professionals suddenly so eager to spread the storytelling gospel? And who blazed the trail for an Age of Storytelling in mainstream communication? In his compact, fast-moving book, Weich explores the iconic brands, cultural movements and social technologies that have contributed most to storytellingâ€™s rise in mainstream creativity and communication. Along the way, he calls out countless pop culture darlings to make his case: Batman, Banksy, Tomb Raider, TED Talks, Radiohead, Jay-Z, BMW and New York Times infographics. He even raves about a powerful little campaign about the worst hotel in the world. What weâ€™re experiencing isnâ€™t a radical new movement but a storytelling renaissance, one fueled by addictive technologies, the abundance of choice and â€¦ you! You and the billion others engaged in the most massive and shamelessly personal storytelling experiment in the history of humankind: social media.

Country	USA
Author	John Weich
Binding	Kindle Edition
Edition	1
EISBN	9789063693688
Format	Kindle eBook
Label	BIS Publishers
Manufacturer	BIS Publishers
NumberOfPages	178
PublicationDate	2014-06-03
Publisher	BIS Publishers
ReleaseDate	2014-06-03
Studio	BIS Publishers

Storytelling on Steroids: 10 stories that hijacked the cultural conversation

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