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Strategic Management: Creating Competitive Advantages

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Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This textâ€™s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill/Irwin
Binding Paperback
UnitCount 1
EANs 9780073381213
ReleaseDate 0000-00-00

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