Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages
- Used Book in Good Condition
Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Paperback
UnitCount 1
EANs 9780077439569
ReleaseDate 0000-00-00

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