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Strategic Management of Technological Innovation

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Strategic Management of Technological Innovation

Analyze. Formulate. Implement.
Melissa Schillingâ€™s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Paperback
ItemPartNumber 77 Illustrations, unspecified
UnitCount 1
Format Student Edition
EANs 9781259539060
ReleaseDate 0000-00-00

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