Strategic Marketing Management

Strategic Marketing Management
- Used Book in Good Condition
Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Country USA
Brand Cerebellum Press
Manufacturer Cerebellum Press
Binding Paperback
EANs 9781936572151
ReleaseDate 0000-00-00

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