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Marketing & Sales

Strategic Marketing Problems: Cases and Comments

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Strategic Marketing Problems: Cases and Comments

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what theyâ‚¬ve learned.

Â Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation:Â The Control Process; Global Marketing Strategy

MARKET: Relevant information and case studies for marketing executives and professionals.
Country USA
Brand Pearson
Manufacturer Pearson College Div
Binding Hardcover
ItemPartNumber chn-2013-355
UnitCount 1
EANs 9780136107064
ReleaseDate 0000-00-00

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