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Strategy and the Business Landscape

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Strategy and the Business Landscape

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.
Country USA
Brand Pearson
Manufacturer Pearson
Binding Paperback
ItemPartNumber 9780136015550
UnitCount 1
EANs 9780136015550
ReleaseDate 0000-00-00

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