Style & Substance: How to Create a Compelling Brand

Style & Substance: How to Create a Compelling Brand

Style & Substance is a guide and workbook for women who want to build their confidence, their brands and their bank accounts. In this book you will learn how to build an iconic brand thatâ€™s immediately recognizable, just like Chanel, DryBar and BeyoncÃ© (even if you donâ€™t have a BeyoncÃ©-sized budget!) Youâ€™ll clarify exactly how you want to be perceived and learn how to deliver your message with confidence and style. And youâ€™ll create your very own Brand Handbook and Style Guide so you can stay focused, communicate effectively and keep your brand consistent across all touchpoints and platforms. Style & Substance will help you: **Identify your brand attributes and learn how to exude them in everything you do **Powerfully express your promise of value **Connect to your bigger WHY so you can effectively share your story **Craft your mission statement from a place of intention and purpose **Create a Brand Handbook and Style Guide for your brand **Develop compelling brand touchpoints that help your audience engage with you in a meaningful way **Cultivate your own personal sense of style The exercises and exploratory questions are thorough and effective, while the chapters are short, digestible and laser-focused on what matters most when it comes to building your brand. If youâ€™re a consultant, coach, writer, artist, maker or any other kind of entrepreneur, Style & Substance is a must-read. Before you spend thousands hiring a marketing strategist, website developer or business coach, start with this book.
Country USA
Brand SheBrand, Inc.
Manufacturer SheBrand, Inc.
Binding Paperback
UnitCount 1
EANs 9780692991817
ReleaseDate 0000-00-00

Country	USA
Brand	SheBrand, Inc.
Manufacturer	SheBrand, Inc.
Binding	Paperback
UnitCount	1
EANs	9780692991817
ReleaseDate	0000-00-00

Style & Substance: How to Create a Compelling Brand

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