Winter brings cooler weather, but it also brings warm spices filling the air, curling up with a blanket by the blazing fire, and our Firme Hold Winter Pomade.This aroma is sure to get you in a cheerful mood. We haven't strayed from our Strong Hold formula, we simply changed the fragrance to let you switch up your scent for the season. This water soluble pomade holds even the thickest, curliest hair in place all day. Directions: Take a small scoop into the palm of your hands and rub hands together warming the pomade. Apply to dry or slightly damp hair. Ensure even distribution and finger comb to style. Finish and lock in your look with a comb or brush.