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Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

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Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
You may not have noticed, but the world around you is switching to subscriptions.

Have you changed your marketing practices to thrive in this new economy?

Subscribers expect different things from businesses than transactional customers. It's up to you to deliver.

This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- Real-world examples of effective value nurturing strategies
- A new chapter on the risks and challenges of subscription marketing
Subscription MarketingÂ is one of the best marketing strategy audiobooks of all time, according to BookAuthority. Find out why.
Country USA
Manufacturer Cuesta Park Consulting
Binding Paperback
ItemPartNumber 117127
UnitCount 1
UPCs 781349175467
EANs 9780986406256
ReleaseDate 0000-00-00

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