Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Country | USA |
Brand | MACMILLAN |
Manufacturer | Palgrave Macmillan |
Binding | Hardcover |
ItemPartNumber | 26 tables, 21 figures |
ReleaseDate | 2015-12-21 |
UnitCount | 1 |
Format | Illustrated |
EANs | 9781137602978 |