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Superconnect: Harnessing the Power of Networks and the Strength of Weak Links

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Superconnect: Harnessing the Power of Networks and the Strength of Weak Links
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The practical guide to discovering the rules of our superconnected world through the science and sociology of networks.
In Superconnect, Richard Koch and Greg Lockwood show that success is less about who you are than how you connectâ€”a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people?

Personal and professional networks shape everything we do, but simply knowing that they exist wonâ€™t help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network componentsâ€”strong relationships, weak relationships, and hubsâ€”that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in todayâ€™s hyper-connected world.
Country USA
Brand W. W. Norton & Company
Manufacturer W. W. Norton & Company
Binding Hardcover
ItemPartNumber 039307160X
Model 039307160X
ReleaseDate 2010-08-23
UnitCount 1
EANs 9780393071603

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