Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
Country | USA |
Manufacturer | HarperCollins e-books |
Binding | Kindle Edition |
ReleaseDate | 2024-01-17 |
Format | Kindle eBook |