This series is considered to be the standard reference among collectors of teddy bears and Steiff collectibles. Each book contains hundreds of full-color examples, loads of information, complete descriptions, and collector values. Over 500 photos are included in this first series with hundreds of bears and animals from 1903-1980. 2000 values. REVIEW: This book continues to be a proven seller and is reprinted with updated values. It provides an excellent overview of postcard collecting, with the work of many different artists shown, some publishers, and other categories. Categories include Christmas, Indians, World War I, Advertising, Harrison Fisher, Novelty, Blacks, and Political.