Thank You For Arguing, Revised and Updated Edition: What

Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion
- Expanded and revised.
For when you really have to get your point acrossâ€¦Â Â Â Â Â Â Â Â Â Â
Â Â
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.
Â
The time-tested secrets this book discloses include Ciceroâ€™s three-step strategy for moving an audience to actionâ€”as well as Honest Abeâ€™s Shameless Trick of lowering an audienceâ€™s expectations by pretending to be unpolished. But itâ€™s also replete with contemporary techniques such as politiciansâ€™ use of â€œcodeâ€ language to appeal to specific groups and an eye-opening assortment of popular-culture dodgesâ€”including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.

Whether youâ€™re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of todayâ€™s most popular language mavens, itâ€™s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

*Expanded and Revised: Including new chapters on leadership, Obamaâ€™s oratorical mastery, the pitfalls of apologiesâ€”and an â€œArgument Labâ€ section to put your new skills to the test.*
Country USA
Brand Three Rivers Press
Manufacturer Three Rivers Press
Binding Paperback
ItemPartNumber 9780385347754
ReleaseDate 2013-08-06
UnitCount 1
UPCs 884207159644
EANs 9780385347754

Country	USA
Brand	Three Rivers Press
Manufacturer	Three Rivers Press
Binding	Paperback
ItemPartNumber	9780385347754
ReleaseDate	2013-08-06
UnitCount	1
UPCs	884207159644
EANs	9780385347754

Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion

You might also like...